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John Masters of John Masters Organics

John Masters is the creator of John Masters Organics and owner of the only clean air salon in NYC. John’s curiosity for all things “supernatural” extended to his occupation as a stylist 20 years ago, marking the birth of John Masters Organics hair products. Sold in 25 countries, product users are eager to experience John’s passion for holistic beauty, or maybe they just want something that simply works.   John’s philosophy of “We only get one body, and we only get one planet. Why not treat them both with the utmost care?” translates onto his products with a simplistic and fuzz-free  theme, packaged with recycled paper boxes containing heavy glass jar, holding only the most luscious organic ingredients, gifted by mother nature, designed by John Masters. 

What inspired you to venture into organic skincare before it recently became the “it” thing? 
It’s an expansion of my lifestyle. I started doing yoga and eating organic food back in the 80’s, when I was trying to take care of self in a organic and holistic manner. In the 80’s a majority of my friends are HIV positive and were very sick, and I was on the committee and was researching a lot on alternative therapies. It’s just that I live my life in a more holistic way. It’s a choice between something organic and natural and instead of something filled with chemicals and petrochemicals and paraben. 

Our things are going to get better we just formulated line our skincare line 72-100% organic and it’s really exciting. USDA (United States Department of Agriculture) seal requires at least 95% organic material in the product, there are no cosmetic or beauty standard for the USDA label, but we meet the USDA food standards and most of our products are 95-100% organic. 

What is the target audience for your brand? And what makes John Masters Organic something worth checking out? 
Our target audience is for all age, from babies to senior citizens, and organic is good for everyone. Using organic shampoo is probably better for your baby then some baby shampoos out there.  Really our audience ranges and I see the clients who come to the salon from children to people to 80 years old or older. So I would say 20-50 is our medium range, but organic is good for everyone. We don’t have anything gimmicky or target a specific audience.   We try to produce products that perform well for everyone. 

More at: http://tinyurl.com/nwdok2